Are Blogs Dead? I know you’ve seen this headline on dozens of articles, blogs, social media posts, etc. This isn’t that kind of blog post, because the reality is blogs are alive as ever.
Do you have a blog for your business? Maybe you have a blog, but it’s been dormant for years. Or maybe you’ve toyed with the idea but haven’t had the time or energy to get started. Read on for some tried and true ways to get started with your business blog (including topic suggestions) and ways to re-purpose that content in other areas of your business.
Establishing a digital presence for your business is crucial, especially in 2020. Having that digital presence is important now more than ever, as face-to-face time is limited, and customers/clients are turning to digital means of communication. Social media is a great way to present snapshots of your work, take people behind the scenes, etc. Blogs on the other hand, provide more in-depth information, allow you to truly show off your expertise, and increase traffic to your website.
How Do I Get Started with a Blog?
It’s really helpful to get a feel for other business blogs and what you like or don’t like. Intuit QuickBooks rounded up a list of 100 Business Blogs That You Need to Start Reading, and it’s a great place to start, not only to take in the advice of fellow businessmen and women, but also to give you an idea of the direction you may want to take for your own blog and potential blog topics.
In terms of the logistics to get a blog webpage up and running, you’ll fall into one of two categories: If you have a website, check with your website host to see if it offers blog hosting capabilities. Many website hosts have blog capabilities built in already. If you don’t have a website, WordPress is the name of the game! It is a very user-friendly blog hosting platform.
Your Blog Should Serve Your Business
It’s one thing to have a blog and entirely another to make sure the blog content is serving a purpose in your business. Ashlyn Carter, of Ashlyn Writes, offers great advice when it comes to creating a blog-writing workflow that serves your business.
Shannon Loy, CEO & Founder of The Social Ginger, a social media marketing agency, shared this advice, “Blogging should be looked at as a means to drive traffic to your website, and therefore the content should be focused on topics that your potential client or customer would be researching. If you want even more eyeballs on your website, consider creating social media content to promote your newest blog. Adding the social media posts referencing your blogs will most certainly give you more bang for your efforts.”
Blog Topic Suggestion
You know that feeling, when you’re staring at a blank page with an increasingly annoying blinking cursor? That feeling is inevitably going to happen a time or two when you’re trying to write a blog post. We’ve gathered a few blog topics to help you out of your writer’s block!
1. Introduce Yourself. Who are you? What products/services does your business offer? What are your hobbies?
2. A Day in the Life. People love behind the scenes!
3. Staying Motivated as an Entrepreneur. What works for you? What definitely doesn’t work?
4. Feature Key Products or Services. Solve someone’s problem. Fill in the gap that they have been missing in their life or business.
5. Share Your Work in Action. If you are a service-based business, feature some of your client’s work. If you are a product-based business, feature your product being used/worn by a client.
Creating an editorial calendar for your blog will make life much easier for you. This way, you’re not left feeling scrambled to find a topic each week or month. Megan Martin, of Megan Martin Creative, wrote a blog post on creating an editorial calendar.
Re-purpose Blog Content for Social Media
When you write a blog post, think of it as writing several days to a week’s worth of content for your social media. Tease apart the main sections of your blog to create social media posts that are informational and engaging for your audience.
You may be wondering why you should create these social media posts if you’ve already shared a blog post on the topic. First, not everyone will have seen your new blog post announcement, and even if they did, maybe they didn’t make it to the blog to read it. Second, even those of us with good intentions don’t always have time to read through blog posts we’re interested in. Third, and perhaps most important, even if someone has already read your blog post, they are going to view and absorb the social media post as brand new content.
Alex Neal, of Alex Neal Creative, a social media and communications agency, explains that your social media and blog content should work together to serve your audience. “I let my Instagram results drive what blog topics I write about. If a post gets a lot of engagement, or I’m getting DM’s about the content, I’ll plan a blog post that really dives into the details of that content.” Alex also offers advice on turning your blog content into social media posts: “Take a look at each section of your blog and highlight the key points of those sections. If you could only talk to someone for 15 seconds about that section, what would you tell them? When you do that exercise, I think you’ll find that the social media post writes itself.”
Using Blog Content on Pinterest
Pinterest is a search engine. We often think of it as a social media app where we go to save recipes and home ideas. In reality, Pinterest is a search engine with its own search algorithm that helps people find content that will resonate with them. It’s time to use Pinterest to your advantage.
Create a Pinterest page just for your business. Follow this link to get started. Follow businesses and entrepreneurs that you admire. You’ll be surprised to see how many people you follow on Instagram actually have a Pinterest page. Also think bigger picture about businesses and individuals that you’d like to work with in your business. Give them a follow.
Now it’s time to start utilizing that content you’ve already created for your website and blog. Turn the latest blog post you’ve written into a visually appealing infographic to share on Pinterest, then link that infographic back to the blog post on your website. The goal here is to pin images and graphics that people take notice of, and then direct them to your website content. Meet Edgar, a platform that helps businesses manage their social media with more consistency and in less time, has a great blog on “What to Post on Pinterest” .
Blogs are a great way to drive traffic to your website. It can sometimes feel like you’re writing a blog and sending it off into a black hole where no one will ever see it. This can feel especially true when you’re just starting out, but this does not have to be the case. You’ve read about how to get started with a blog and how to repurpose that content. Now go out and do it!